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How the Internet of Things Helps B2B and B2C Both

How the Internet of Things Helps B2B and B2C Both

The Internet of Things is nothing to shake a stick at - with well over 15 billion devices connecting to the Internet, it has become a force that cannot be ignored. This applies not only to the consumer devices that many associate the IoT with, but also the many IoT applications in the business world as well. Here, we’ll go into the IoT’s significance to businesses of all types.

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Why the Modern Billboard is Better

Why the Modern Billboard is Better

Billboards have been around in one form or another for millennia, starting with the humble handbill in 1450, or under a looser definition, with carved inscriptions on ancient Egyptian monuments. Today, technology allows us to leverage billboards and other forms of signage in new ways. Below, we’ll examine how these technological changes can benefit the small-to-medium-sized business’ use of this marketing medium.

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Tip of the Week: Two Apps to Help You Manage Incoming Business Cards

Tip of the Week: Two Apps to Help You Manage Incoming Business Cards

Business cards have long been part of business etiquette. In the late Renaissance period, visitors were announced with special cards that signified the arrival of the guest and reminding the recipient of their social obligations. The Industrial Revolution transformed these into trade cards, and the professional business card as we know it got its start. Today, the business card is a useful networking tool, even though transferring the information into a phone can be a hassle.

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Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

It’s safe to say that nobody enjoys their email inbox getting clogged with messages. Unfortunately, communicating by email is a standard part of doing business. Of course, in order for these emails to communicate their message, they must first pique the interest of the recipient enough to be opened. Here is a guide to crafting email subject lines that get readers to open them.

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Make the Ultimate Commitment to Your Brand With a Tattoo [Video]

b2ap3_thumbnail_is_tattoo_marketing_strategy_400.jpgHow do you feel about your company’s logo? You should be proud of it. After all, it represents your hard work, blood, sweat, and tears. Here’s the ultimate question: are you proud enough of your logo to have it tattooed on your body? Some business people are actually doing this, and their reasoning may surprise you.

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